Allergan Aesthetics and The Black Beauty Club, a social enterprise focused on community building and driving impactful thought leadership within the Black Beauty space, recently hosted a panel discussion in Atlanta centered around Diversity in Aesthetics.
The panel featured Dr. Corey Hartman, local influencer Tiarra Monet, The Black Beauty Club co-founders Tomi Talabi and Asmeret Berhe, and Graciela Gonzalez, Market Research at Allergan Aesthetics. The casual, yet informative conversation touched on the Black diaspora consumer mindset and created a welcoming environment for aesthetic professionals and consumers to speak openly about aesthetics for this population. The discussion was a masterful balance between the presentation of market research, a focus on the importance of diversifying clinical trials as well and the demystification of aesthetics procedures.
Over 130 consumers, healthcare providers, media, and influencers registered, and the event garnered more than 85 organic social posts reaching over 800,000 potential consumers.