Innovative Research

Being a market leader means staying on top of underlying social and cultural drivers that shape the industry. Allergan Aesthetics invests in gaining a better understanding of how to connect, treat, and cater to the patients of tomorrow so we can continue creating what’s next and help our customers serve the needs of their patients.

Allergan Aesthetics commissioned and unveiled the Future of Aesthetics Global Trends Report to the U.S. Market in 2022. The report is built on robust market research from a world-class forecasting think tank. Crafted through social listening data, industry research, academic studies, and Allergan Aesthetics proprietary global market research, it dives into consumer attitudes validated by interviews with leading global aesthetics practitioners.

From gender-inclusive beauty and the new masculine, to Aesth-ethics and the digital lens, the Future of Aesthetics covers ten trends that could be the key to driving market expansion opportunity as the aesthetics industry continues to attract a more diverse consumer base.

Medical Aesthetics is set to evolve at a faster pace than ever before, and the report aims to help our teams and the customers we serve get a unique view of what tomorrow holds to enable evolution for the future.

Allergan Aesthetics sponsored The Columbia Beauty Club’s inaugural Future of Beauty Summit in New York. The Columbia Beauty Club is a student-led professional organization at Columbia Business School focused on beauty-related career education and resources. Allergan Aesthetics held an exclusive panel discussion with key opinion leader Dr. Mona Gohara, who presented the Future of Aesthetics Global Trends Report and discussed intersectant topics to the aesthetics industry, including social media, mental health, diversity, education and more.

The summit drew over 120 attendees, including Columbia Business School and Beauty Club students, alumni and beauty industry professionals. Allergan Aesthetics participation in this summit asserted our position as a market leader in the aesthetics industry, explored important industry trends, and fostered our relationship with a key group of beauty professionals.

In The Future of Aesthetics Global Trends Report, Allergan Aesthetics shared its long-term vision for the aesthetics industry and identified ten key global trends. One theme that underpinned almost all of them was individuality. In a follow-up supplemental report, “Decoding the Future of Aesthetic Individuality,” Allergan Aesthetics dives into and decodes this complex and deeply personal concept, exploring what it means for the industry and the learnings from it. The research was commissioned to explore the ways individuality can be expressed and the many positive emotional benefits that can be a result of it.

The report highlights internal and external factors that encourage or restrict individuality; exploring topics from culture to biology, from technology to the impact of social media. One of the key priorities at Allergan Aesthetics is an ongoing commitment to inclusivity and diversity. With that, Allergan Aesthetics fully supports individuality and self-expression and encourage self-discovery every day.

This report is just one of the ways that Allergan Aesthetics is working to continue building a brighter and more diverse future for the aesthetics industry.

Allergan Aesthetics funded comprehensive research to better understand facial and body aesthetic concerns across genders, ethnicities, and age groups.  The peer-reviewed findings suggest that top aesthetic concerns differ across these groups and tend to be different than what current paradigms may suggest, given most clinical studies are done in Caucasian or Eurocentric populations.

In the multicenter study, an online survey was administered to aesthetically-inclined adults—defined as those who care about addressing aesthetic concerns and are willing to go to a professional to do so—across different demographic groups in the United States, including Asian, Black, Caucasian and Hispanic/Latino populations. Respondents were surveyed about 41 facial and 31 body characteristics, identifying those they have and find bothersome. Maximum difference scaling was used to generate their most and least bothersome characteristics in each respective category.

The data demonstrate that underlying anatomical and cutaneous differences in different cultural backgrounds may explain why some ethnic groups, as well as age subgroups within the same ethnic group, cite certain issues more often as an aesthetic concern.  These data can be used by healthcare professionals to honor patient diversity, customize consultations, and address specific needs with cultural sensitivity, which can translate into achieving desired outcomes.

The data was presented at The American Society for Dermatologic Surgery (ASDS) Annual Meeting and the Asian and Hispanic data was further explore on a panel titled “Considerations for Patient Consultation in a Diverse Landscape,” moderated by Sara Sangha, M.D., Head of US Medical Affairs, Allergan Aesthetics and joined by leading industry experts Annie Chiu, MD, Sabrina Fabi, MD, Omer Ibrahim, MD, and Zakia Rahman, MD.