INCLUSION

In The Future of Aesthetics Global Trends Report, Allergan Aesthetics shared its long-term vision for the aesthetics industry and identified ten key global trends. One theme that underpinned almost all of them was individuality. In a follow-up supplemental report, “Decoding the Future of Aesthetic Individuality,” Allergan Aesthetics dives into and decodes this complex and deeply personal concept, exploring what it means for the industry and the learnings from it. The research was commissioned to explore the ways individuality can be expressed and the many positive emotional benefits that can be a result of it. 

The report highlights internal and external factors that encourage or restrict individuality; exploring topics from culture to biology, from technology to the impact of social media. Allergan Aesthetics fully supports individuality and self-expression and encourages self-discovery every day.

This report is just one of the ways that Allergan Aesthetics is working to continue building a brighter future for the aesthetics industry.

During Breast Cancer Awareness Month, Natrelle^® hosted an intimate media roundtable in New York City to drive education about the healthcare disparities that Black, Indigenous, and people of color (BIPOC) communities face, particularly when it comes to navigating their breast cancer journeys, including postmastectomy breast reconstruction.

A panel of physician experts shared their experiences holistically supporting breast cancer patients and women in minority communities. The speakers engaged in meaningful conversation about how people can help by raising awareness of these important topics and aiding organizations like Sisters Network® Inc., Latina Association for Breast Cancer, and Asian Women for Health all year long, not just during Breast Cancer Awareness Month.

With a focus on the values of inclusion and equality, the Diversity in Aesthetics Roundtable was designed in 2022 to strengthen Allergan Aesthetics and the global communities we serve through creating a sense of community, learn from the unique experiences of diverse aesthetics providers in markets nationwide, and educate on the current landscape of the aesthetics market. The goal is to create a positive and productive relationship where customers feel seen and valued and can share best practices to foster a diverse and inclusive practice among peers.

The concept was initiated in partnership with Dr. Camille Cash, Plastic Surgeon in Houston, TX, with 15 diverse aesthetics providers.  Since the first session in Houston, the program has taken off with eight roundtables hosted in 2022 with 170 diverse attendees. In 2023, the roundtable event format expanded to Seattle, D.C., Phoenix, Salt Lake City, Denver, Philadelphia, and Atlanta.

Allergan Aesthetics embraces the immensely personal choice that patients experience when choosing breast surgery. 

The new Natrelle^® campaign, "For Every BODY," highlights patients and their diverse stories, leveraging new imagery showcasing how our breast implant portfolio can provide a customized look for every curve, for every shape, and for every BODY.

During market research, consumers who have undergone breast augmentation surgery and those considering a breast augmentation also cite the importance of seeing candid images of women engaging in various activities.1^* Additionally, consumers stated they needed to see women with breast implants modeling various fashions, helping to demonstrate what day-to-day life with breast implants can look like.1^* This new campaign, once fully launched, will help anyone interested in learning more about breast implants better understand what real outcomes may look like.

<sub>Reference:
1. Allergan. Data on File. Consumer Market Research. 2023.
* Based on March 2023 consumer market research (n=38).</sub>

BOTOX^® Cosmetic celebrates the real patients-people of all shapes, sizes, backgrounds, colors, and origins, and their inspiring and intimate stories about how they see themselves and their motivation for being treated with BOTOX^® Cosmetic as part of its See Yourself campaign. BOTOX^® Cosmetic is the first brand in the category to focus on the unique journeys of its consumers, aiming to create greater transparency and a judgment-free dialogue around the decision to choose an aesthetic treatment for yourself. First launched in 2021, the brand launched the next evolution of the See Yourself campaign in 2022, featuring 25 additional real patients and their real stories who were selected from the brand’s first-ever open casting call, which received nearly 20,000 submissions. Today, the brand remains committed to sharing these patients’ authentic stories and their real results.