Portfolio Campaigns

Natrelle® Celebrates Diversity, Inclusivity with "For Every BODY"

Allergan Aesthetics embraces the immensely personal choice that patients experience when choosing breast surgery with the new Natrelle® campaign, "For Every BODY." The campaign highlights patients and their diverse stories, leveraging new imagery and visual assets which can be seen at www.alookforeverybody.com. The campaign showcases how the Natrelle® Breast Implant portfolio can provide a customized look for every curve, for every shape, and for every BODY.

During market research, consumers who have undergone breast augmentation surgery and those considering a breast augmentation also cite the importance of seeing candid images of women engaging in various activities.1* Additionally, consumers stated they needed to see women with breast implants modeling various fashions, helping to demonstrate what day-to-day life with breast implants can look like.1* This new campaign will help anyone interested in learning more about breast implants better understand what real outcomes may look like.

Reference:

1. Allergan. Data on File. Consumer Market Research. 2023.

* Based on March 2023 consumer market research (n=38).


BOTOX® Cosmetic and IFundWomen 

BOTOX® Cosmetic (onabotulinumtoxinA) partnered with IFundWomen (IFW) to help close the “Confidence Gap” for women entrepreneurs. While women make up approximately 42 percent of all business owners in the U.S.,1 on average, they start with about 50 percent less working capital2 and receive approximately two percent of all venture capital funding,3 with women of color founders receiving less than one percent of funding.4

Over 6,500 businesses from across the country applied for the inaugural year of the program, which is a record for IFundWomen partnerships. 20 women entrepreneurs each received a $25,000 business grant, in addition to year-long coaching and mentorship. More than 70% of the recipients are BIPOC-founded businesses. In September, each entrepreneur launched a public crowdfunding campaign that BOTOX® Cosmetic contributed an additional $10,000 to help take their business to the next level. For more information, visit https://botoxcosmetic.com/realimpact.

Please see BOTOX® Cosmetic full Product Information including Boxed Warning and Medication Guide.

References:

1. National Women’s Business Council. Annual Report. 2021.

2. National Women’s Business Council. Access to Capital by High-Growth Women-Owned Businesses. 2014.

3. PitchBook. US VC Female Founders Dashboard. 2023.

4. digitalundivided’s ProjectDiane 2020: The State of Black & Latinx Women Founders. 2020.


iHeartRadio’s Fiesta Latina

The JUVÉDERM® Collection of Fillers, in Celebration of Hispanic Heritage Month, was the presenting sponsor of iHeartRadio’s Fiesta Latina in Miami, FL. In support of this, Allergan Aesthetics hosted a media event where key members of the media were immersed in educational programming centered around aesthetics and the Latin community. Journalists in attendance also enjoyed iHeartRadio’s Fiesta Latina concert, as well as activities focused on celebrating diverse Latin cultures. 


Driving Awareness of BIPOC Breast Reconstruction Patients

During Breast Cancer Awareness Month, Natrelle® hosted an intimate media roundtable in New York City to drive education about the healthcare disparities that Black, Indigenous, and people of color (BIPOC) communities face, particularly when it comes to navigating their breast cancer journeys, including post-mastectomy breast reconstruction.

A panel of physician experts shared their experiences holistically supporting breast cancer patients and women in minority communities. The speakers engaged in meaningful conversation about how people can help by raising awareness of these important topics and aiding organizations like Sisters Network® Inc., Latina Association for Breast Cancer, and Asian Women for Health all year long, not just during Breast Cancer Awareness Month.